It doesn’t matter how well you know your business or how efficient your staff are, if you don’t have a good internet presence today, your business could flounder. If you have many recommendations and they are all placed on your web page and your competitor only has one commendation, written by them, but their web page is the first to be seen on any web search whilst yours is on page 5 of that search, it will be them that receive the new business. In today’s world where 70% of people look at the internet before buying anything, in order for your business to succeed, you must be seen on the internet which means your business’s web site must be at the top of any web search for items or services related to your business.
Unfortunately, like life, the internet isn’t always fair and it will place research results in order of those that best fit the search request and is unbiased as to which is the best or worse, just biased as to which best fits the search criteria. The search criteria for each individual search engine is set by the search engine’s owner, perhaps Google or yahoo and the search engine strictly follows that criteria and places their results on their results list accordingly, often presenting dozens of pages for any search request. 80% of those making the search requests will never look past the first page and most of them will limit themselves to looking only at the first couple of results. This means that if your competitor’s web page appears at the top of the first page and yours is on page 5, the chances are that they will capture the sales every time.
Obviously there are ways to make your web page appear at the top of these searches but as the search engine criteria are often changed, keeping your page at the top can be time consuming however, there are specialists in this field which can be contacted on line at sites like http://www.seocial.com/ – semantic marketing and these specialists can not only ensure that your web site is at the top of all relevant searches but they can also advise on the best ways to improve the visibility of your business on the internet, perhaps using such techniques as Guerrilla advertising or semantic marketing, two totally different strategies that can build up the number of positive hits that your web site receives, plus of course, their use of SEO (search Engine Optimization) may not only place your web site at the top of any relevant searches but may also encourage people using the many and popular social media, to also visit your site. Actions like these can optimize the potential of attracting new customers from across the internet and as, most potentially new customers’ first look at the internet; your increase in business should far exceed those of any of your competitors and the same specialists can help it to stay that way.