Selling Software to Dummies

Let’s face it, however complicated the back end of your software is, the majority of the users won’t give a damn about it as long as it has fine look and can work properly. However you try to explain the complicated language and algorithm it contains in it, most people would only smirk and go away—basically because they don’t understand a thing you are saying. So how can you sell this complicated sophisticated creation to people who don’t understand a thing about it?

Books are judged by its cover, and so is software. The looks of the programs are important, if not most critical. People are easily drawn by visuals and won’t hesitate to buy something based on its appearance. So make sure it looks nice, and the looks are user friendly—in the sense that its size is not too heavy for most of your target audience devices. Why use super-sophisticated visuals if no one can actually appreciate it due to technical issues?

Still on the visuals, make sure you refresh them ones in a while. Like clothes, people like to have different outfit and visuals ones every different occasion. Give options to people. Some people like it big, some like it small. Make sure people can personify whichever software you are making, as different humans have different needs. You do not have to make a totally different set of commands, just make sure you cover the basics and you tell them that boldly in your advertisement. As humans like to be understood, tell them that is exactly what your software is all about; you can sell more software with this attitude.

Look credible, show you are a trusted, honest human being. You might ask, why do people need a human being with all this technology around? Simple; they would still need to hand their credit card information through the internet. Users (or potential users) might send you a direct email with a question or even pick up the phone and call you. With this in mind, do make sure that you are contactable. Put a phone number, email address, even your Facebook or Twitter account on each website, application, and program itself. People like to know they can reach you, and most importantly they would know who to reach in case anything goes wrong with their credit card information.

Still on payment, it would be best if you can give several options on how to pay. Not all people feel comfortable sending over pieces of their credit card data through the net. Following the success of mainstream online shops, you might consider acquiring payment with PayPal, internet-banking, or other sorts.

Make sure the links on your website are directing users to the ordering page. This is sometimes overlooked but people can sometimes be turned off if you ask too many personal data, or the pathways are confusing and complicated. Make sure there is a map that lets them know the path they are heading, and the sooner they arrive to the page where they click “buy”, the better you are.

Most importantly, keep it simple. Stop talking to your users as if you are talking to your fellow compatriot programmers. Use everyday language instead and make yourself understood.

How To Get Rid Of The Spam In Our Inbox

Most of the online users are tired to deal with spam emails and the increasing number of advertising flyers accumulating in their inbox. There are days when the number of spam emails is so great that it takes hours to deal with. Lately, it is becoming a lot worse, as the unwanted bulk email increases to inexplicable levels. This type of emails often offers cheap services, new products or advertise businesses. The reason they have your email address is that you signed up for something or bought a product online. As per usual, we do not pay attention to the small print and give unwillingly our permission for them to send us flyers.

It would be really easy if it was possible for us to just call and make them stop sending new messages, but with this kind of problems the process is different. The IP reputation can help you by blocking the IP addresses listed in its databases and preventing them to send you more emails. And the ip locator service (ip locator service) can provide you the location of the spammer. The compromised servers or accounts that are used by hackers to send viruses and spam to multiple web users, are another risk that we face every day. The IP reputation is able to block them too, as they are easier to detect.

However, recently it has become obvious that hackers are starting to use real email accounts, and with that making it difficult for the ISP to notice the account that sends too many emails. That way their activity remains undisturbed and online users have to continue to suffer through the ordeal of dealing with spam mail. The harder to detect spammers use their hacker skills to hack emails and use them for sending messages. Most people, cannot prevent that by themselves and need help for stopping the spam from those bad email accounts. The internet service providers can use filters, which to stop the message, but the spammers have found a way around it. They simply change the way the emails are written and are back in the game.

The Internet users are forced to search for new ways to solve that problem and continue to search for new alternatives. The ip locator service, offered online, although giving a geographical location of the IP address is not able to stop the incoming emails. It simply can give you the location of the spammer and that only if he is using his real IP address. Most hackers know only too well how to hide their IP addresses, by borrowing from others or using a public Wi-Fi connection.

Therefore, in your fight against email spam and unwanted mail, the ip locator service is not of great help. However, useful it may be in many other situations, such as locating IP addresses and tracking website visitors, the ip locator service is not the tool that can solve that kind of problems for you.

Practical Safety Tips Online

The worldwide web is not only a place where you could enjoy getting as much information as you want but it’s also a risky place to access. Even though you can conveniently buy stuff on the web and even though you can get information for free online, not every website can be trusted. Also, it’s a fact that there are hackers on the web. Because, in this day and age, not all hackers can be caught and some of them make use of advanced technology that even experts in the government can handle, you have to consider having some protection on your own.

A cost-effective way to become safe on the web is to have your secret codes changed constantly. When you keep changing your passwords, you also get the advantage of preventing people from copying what you use to access sites—specifically, your accounts. Aside from changing the codes that you use to access sites, it’s of vital importance that you choose to make use of passwords that are not simple. Use codes that are complicated and hard to decipher. In creating a password, you should create one that has a combination of letters, numbers, special character, and even different letter cases. When you use unique codes, you would be able to prevent even brute force applications from deciphering your secret password. Don’t use simple codes, especially those that people can associate with you, because—through social engineering alone—you could be vulnerable.

You could also access a proxy server or a virtual private network to ensure your privacy. When you connect to a server or network that can hide things like your IP address, browsing history, and downloads, you could become safe from being accused by a person or even the government. Do take note that almost anything nowadays is being monitored by certain government organizations and groups so you have to get help from something that can keep you practically safe. By connecting to a VPN or proxy server, you could only show to your internet service provider, various websites, and practically anyone who monitors people on the web that you’re connected to a network or server and that’s it. You would be able to keep your online history totally private. Read expressvpn Reviews to get some more information related to this.

Even when you access VPNs or proxy servers, you’d still be susceptible to being hacked because there are sites that have malicious codes that are embedded and there are also hackers who deploy keystroke logging applications that can record everything that you type in on your computer or mobile gadget. Since your knowledge about the internet and about malware is limited and since you simply do not have enough time to keep track of everything that’s happening on your computer, you should get an anti-virus or anti-spyware application so that you make sure that you get real-time protection from things like viruses, worms, keyloggers, and things that are related. There are free malware protection computer programs online and there are also those that are paid. Choose one that has the best features.

4 Most Common Mistakes New Small Business Owners Make

So, you’ve got that fantastic idea that seemingly no one in the universe has ever thought about before you. You’ve got that precious entrepreneurial nature that lets you (gradually) drop everything and invest all your time and efforts in pursuing your new business. You’ve got some understanding of the market and your customers and, of course, those millions of get-rich startup stories to inspire you to move forward with your plans. Often, new business owners are too excited by the prospects of starting something of their own or acting on a long-time dream and fail to see some common pitfalls or simply hope that they would avoid them through sheer luck.

There are, however, a few common new business owner mistakes you should not consider lightly, but rather sit down and contemplate, coming up with as best a solution to each prospective one.

1. Starting out with the single goal of getting rich

Ok, let me rephrase this one. Starting out to get rich overnight is far worse than envisioning a steady flow of profits in a reasonable amount of time. Remember that businesses take time to develop and brands to reach the customers and gain popularity. Building a relationship with your clients rather than pushing a product at them to buy from the get-go also takes a while. Be prepared to be patient to see results, as these usually come years after the initial idea sparked up in your mind.

2. Ignoring the competition

Thinking that your product is the best on the market or completely revolutionary is ok, but it is narrow-minded to assume there will be no competition, even if you operate in the smallest of niche markets. Studying your competitors’ behavior, their sales strategy, the way they handle customer relationships and publicity, as well as their prices and corresponding services is essential to try to beat them at their own game. See what’s missing, check what’s not enough, observe where complaints are coming from and use the information when starting your own business.

3. Setting up inefficient processes

Most startup businesses have zero or limited funds to invest in the initial stages of the business. Not designing your processes in advance may lead to higher costs and labor and ultimately lower profits. You might also experience burn out from trying to do it all. Think about automating certain segments of the business, such as order and inventory management or order fulfillment. Invest in an all-in-one inventory management software solution to effectively manage orders, inventory and payments and concentrate on the rest of the business areas that require human attention.

4. Having no marketing plan

Hoping that prospective customers will magically find out about your product or service and relying on word-of-mouth to spread the news of your new venture is both old-fashioned and short-sighted. Most businesses aim to operate regionally, nationally, or even internationally, rather than locally, which requires a coordinated, effective and original marketing effort. Remember to follow the latest trends of building meaningful relationships and providing value to your prospective customers through your marketing campaigns.

SEO Agency Demands

In SEW’s Mark Jackson wrote, “The real worth of SEO efforts area unit, generally, not complete within the 1st month(s) of the trouble.” It’s true. SEOs do not wave a magic wand and obtain instant results. Instead, they perform in depth operations that may manufacture results months down the road.

SEO changes, and your rankings can modification, too. the sector is choked with competitors, and rankings rise and fall with the ever-changing of algorithms and also the entrance of latest competitors. One-and-done SEO tricks merely do not work. It takes constant observance to stay your web site ranking well and functioning at top-notch levels.

Not all services area unit created equal. Again, SEO is not regarding looking around for all-time low costs. It’s Regarding finding the best agency you’ll. search for AN SEO agency that defines its scope of services, and takes the time to coach you.

SEO is very important. Do it. the purpose of your web site is to extend and/or improve your business. Unless folks area unit finding your web site, it isn’t even value having one. The good factor is to pay what it takes to stay your website findable by the people that area unit trying.

Hiring AN SEO agency is best. you will be thinking, “Can’t I simply do that factor on my own?” a little share of business house owners or professionals have the ability and savvy to try and do their own. Even so, comprehensive takes far more time than most business house owners will afford. Even AN worker World Health Organization “knows lots regarding SEO,” are in a bad way to deliver the amount of services and excellence found during a SEO agency. you will seldom initiate on prime if you are trying to travel it alone, and you may never get constant level of ROI that you just would with a competent SEO agency. For most businesses nowadays, SEO Agency Demands is that the highest ROI promoting effort. the advantages it provides exceed the worth of different promoting approaches – direct mailing, broadcast advertising, online ads, etc.

No longer do businesses decide whether or not they would like services. Instead, they decide what quantity they are going to pay. As long as they opt for a high quality SEO agency, their call can result in unbelievable amounts of revenue. You can decide what quantity that is value to you. This column originally was revealed on might thirteen, 2013, and comes in at No. five on our count of the ten most scan computer program Watch columns of 2013. because the clock ticks right down to 2014, we’re celebrating the simplest of 2013 by revisiting our hottest columns, as determined by our readers. relish and keep checking back!

With all of the information provided, discovering your website’s true potential is just a few clicks away. Just remember it’s not a race and it can be done within no time if you take the time to think about it.

Creating A Storyboard For Your Video

Videos, regardless of their length always have a storyboard to begin with. It is the first step you take in creating your masterpiece. Think of it as a blueprint of your plan and it is a visual way on how the scenes would chronologically appear in your video. You can do this by the use of drawings or illustrations that will represent your content and make sure that the flow is good. At this stage, you can make some adjustments depending on what you and your team would agree upon. With the help of the storyboard, you will be able to build a great video because your team can visualize what you are trying to explain with the use of it. Once you are already filming, you can always consult your storyboard to make sure that every part of it is being followed and to help you be systematic with your production. Here are a few things to remember when creating your storyboard.

  • Use a storyboard template to start with your storyboard if you still don’t have any ideas on how to start with it. A simple storyboard template usually has two parts, one for the visual drawings and the other for the text. Don’t worry too much if you do not draw well because the text part will explain what you are trying to draw on the other box. It is just a visual representation and your drawing won’t be included in the film so you don’t have to make the drawings beautiful. You can even use stick people just to simplify your storyboard.
  • Remember that the scenes that you place on your storyboard are composed of shots that you made and edits that do after filming. Make sure you take note of any edits that you want so that you do not forget about them. You will find final cut pro plugins useful in the editing process so be sure you are well equipped when it is time to edit your work.
  • You also have to take audio into consideration and because you can’t readily hear the sounds when you create your storyboard, you should list the audio that you want to include in the scenes. If you want crickets in the background or the sound of a whistling train, then you should write it down. It is important to have clear audio because your viewers don’t only see the video but they also hear it.
  • Make sure you have a variation in the angle of your camera shots for different scenes. This will greatly help you in the editing of your final work. If one angle doesn’t clearly show what you want to portray try to get the scene at a different angle.

When you already have storyboard, you will be more ready to create your video and you wouldn’t be lost in filming. It is your checklist and helps make sure that each of the scenes are filmed and there is a good flow among the scenes.